07 Oct

Nice Guy Life: The Non-Thug with a Nice Personality

A remix of 2Pac's  Thug Life tattoo

A remix of 2Pac’s Thug Life tattoo

They say that nice guys finishes last.  

What a true statement.  Even though in my high school life I tried to be a so-called thug, I couldn’t achieve ultimate bad boy status.  It wasn’t in me.  I generally turned back to what was natural for me, being nice.  However I had my moments in the sun to be the mean dude, but that didn’t last long.  I didn’t like it. I don’t know how men can do it.

How can men cheat on their woman and still keep the love of their life? 

My cousins were the handsome, tall and fit good looking males.  They could walk into the room and have any girl drop their jaws.  They were handsome, attractive men.  They would date one girl and date another simultaneously.  If a girl would find out they were being cheated on they would cry and then try to work it out.  Why?  Maybe because my cousins were drop dead gorgeous in their eyes. Maybe because they were treated wrong so that fed into a mentality of maybe they can change the man.  See, I was the guy that you go to if you wanted to talk about your man problems.   I had that all my life. I’m not complaining that’s just how it was.  I’m the best friend, the good guy, the safe bet.

I’m a good guy but not bad enough to be with.  

Sure I hear that all the time, “Kevin you’re a great guy she’ll come along.”  Right.  I’m not bitter I just wonder why this overly sensitive male can’t hold on to a woman.  When I get cheated on the woman will say, “You’re just too good for me.”  Like that makes it justifiable.  Am I overly nice?  I’m not romantic.  I know that for sure.  Is being a non-romantic qualify me as a bad boy?  haha.  I seriously doubt it.

I’m ok with being last.

I’m not concerned with bashing tall, dark and handsome bad boys.  I’m just curious of why I’m last?  Maybe because she is coming along.  Maybe it’s because my calling in life is to be there for those that really need some uplifting.  I’ve been last all my life.  Last to finish the 1 mile run, last in line, and the last one to get a girl.  I mean the best things come to those who wait, right?

That’s right. I’ll wait. I’m patient.  So what if I missed out on having a high school sweetheart.  Who cares.  I didn’t go to prom, I worked the night of prom.  I had other responsibilities in high school besides trying to be a  popular guy.  I had to dedicate my senior year to helping my grandfather.  He was my life at the time.  I also had a job.  I worked from 6pm-11pm almost every night.  I even had night school. I was making up for a horrible freshman year.  So see,  I was busy.  I finished last because I put others first. I always do.  It’s in my nature. I wanted that crazy life of being in my twenties.  However I didn’t.  I stopped at 23 to help my parents with 12 kids.   I used to be bitter.  That’s because I didn’t realize what I had done.  It’s not everyday you ask a 23 year old to stop his life to care for others.  I mean why not.  It’s not a matter of why me, it’s a matter of who else but me?

Make me last.  It’s ok.  I am confident about myself and I refuse to be the thug that a woman wants. I am working on being the person God called me to be.  For the most part, a nice guy.

06 Oct

Thinking of myself as a brand is the hardest thing to do


I never turn down help when it comes to building. I love building. This is my me and my father working on a dresser for my friend. Without his help I wouldn’t be able to get it built. That’s marketing. You can’t do it all yourself. You need to rely on the professions of others.

I enjoy being a brand specialist.  I love helping business owners figure out the voice for their brand.  However thinking of myself as a brand is the hardest thing to do.

I have helped a variety of companies build their brand.  It’s difficult to to focus in on a brand because we see ourselves and not what the customer views us as.  When I started HeavyVegan I knew that I had to stay true to my brand.  HeavyVegan is my powerlifting vegan lifestyle blog.  I started a vegan journey in February and started to blog about it on this website, Kevin7.com.  When I decided that my voice of Kevin7 was diminishing due to the popularity of the vegan journey I had to make a change.

Now that I have HeavyVegan I’m still having a problem narrowing my voice.  It’s not that I don’t know what the blog is about.  I have a hard time talking about myself.  I get embarrassed when it comes to talking about myself.  I like to let my work speak for itself.  However, in the blog world you can’t be silent. If I want recognition for what I do and I know I need to be more vocal.

Blogging about myself is hard to do.  It’s not a vain a thing but an expression.  It’s diffuclt for me to remember that. I like to express myself and I did that in the past with music.  I hid behind the mixing board.  I was able to hide in the studio and let the recording artist be themselves.  I’m great a developing a brand but I’m horrible doing it for myself.

I suppose that’s why I love social media. I’m able to express myself enough to hide behind the computer.  Being a social media brand specialist I am great at expressing any companies voice.  I’m just not good at doing it for myself. I get shy regardless of hiding behind my computer. Lately I have been building up courage to be more outgoing.  I need to be fearless but careful.  Fearless that if I want success I can’t hold myself back.  Careful that I do it in a way that I don’t use anyone’s misfortune for my progress.

Some know me as confident and positive but that’s what I like to share with others.  I do that because I need it for myself.  I constantly tell myself that I can do it even though doubt always kicks in.  I’m not where I want to be because of circumstances. I’m not where I want to be because of me.  I need to be free about who I am and not conform of what others want me to be.  If I be myself then I know I will successful.  I just need to remember that.


01 Oct

Believe In Yourself: The Hardest Thing to Do as a Marketer

Believe-In-Yourself-Kevin-IriarteThe hardest thing to do in any profession is believing in yourself.  I can only assume it’s the fear of failure that climbs the wall  and breaks your confidence down.  I know that I am sure of myself in a lot of things and when called upon I freeze up.  I never was like that when I was younger.  I always was  a go-getter.  I didn’t have a hard time believing in myself.  It was more difficult managing my time.

Now a days, I live with doubt.  I have dreams, I know where I want to go, I am sure of what I am capable of but then I choke.  I don’t like to pretend I’m good at something.  I want to be noticed for how good I am.  Lately, in the world of internet marketing, I’m a small molecule.  The internet has made my natural ability for marketing disappear.  I find myself struggling to gain exposure in new markets.  When I took a break from music and event promotions because of health and family reasons, I lost my edge.  Being in the entertainment industry gave me the feeling of being 100 feet tall.  I had companies seeking out to hire me.  It’s that long break that broke my confidence.

So how do I get it back?  Well blogging has helped.  I start blogging in February of 2014.  It was because of the start of being vegan that gave me content to share.  Now I am gaining confidence in my craft.  I’m finding my way.  With the unpredictability of my health, being an internet/social media marketer has become a calling. I love all aspects of social media marketing.  It’s not focused on advertising but providing.   Now that I am finding my niche’ I can take the time to fine tune my craft.  The time is now because tomorrow may never come.  If I don’t believe in myself, no one will.  That’s how you become a great marketer.  You start with believing in yourself.


26 Sep

Create your future

Create-your-Future_KevinIriarte“The best way to predict your future is to create it”
Peter F. Drucker

I’m not the most gifted, talented, nor am I the best at anything.  However my inabilities are my strengths.  I have the passion.  Growing up I heard the word no a lot.  It was because the future is so unpredictable it’s safer to go with easier results.  It’s a fear of not knowing than it is knowing.

When I wanted to sing in a group and perform I was told many times that I sucked. I wasn’t good at singing.  Matter of fact, I went and performed in front of my high school with my group and we got booed off the stage.  Sure I wanted to give up, that’s natural. However my love for music was stronger than what was actually happening around me.  I went back to that same high school, sang again and this time we got applause.  That is just one short story of my many obstacles that I was able to overcome.

When you want something you have to work for it.  You can’t will it to happen.  You have to make your dreams a reality.  If you want to make sure that what you envision comes to pass, then you have to put manual effort into materializing a prophecy.  No need for a psychic.  Your future isn’t going to happen if you don’t move towards it.   Focus, work hard, and above all else, love what you are doing.  Success is inevitable.