28 Apr

Quote: Good Content has an Objective

Ann Handley “Good content always has an objective; it’s created with intent. It therefore carries triggers to action.”

I can’t tell you how may times I see advertising from local businesses that have no action.  A call to action is very important in marketing.  Your marketing a product or service.  You want the customer to react to your marketing.  What is the customer supposed to do when they read your ad?  Go to your website?  Call a number?  What is it?  Answer that question before you decide to create a marekting campaign.  What do you want the customer to do?   It’s that simple.  Don’t make marketing difficult.  It isn’t.  We just to overthink our strategies.  If you make it difficult then that will reflect to the customer.  Making it difficult for them to make a decision.  Simplify the process, have a call to action, measure your results, and then innovate or repeat.

Ann Handley @MarketingProfs “Good content always has an objective; it’s created with intent. It therefore carries triggers to action.”

Ann Handley @MarketingProfs “Good content always has an objective; it’s created with intent. It therefore carries triggers to action.”